Billy Marcial has a good story. The 33-year-old is not only the quintessential “everyone in Whitefish knows him” local. He’s a unique brand of local that was raised in Whitefish and everyone also knew his parents, especially his late father, who was a local legend known as “Rad Jack.”

For the interview for this story, Billy’s drinking a beer at the Great Northern Brewery in downtown Whitefish. So far, two thirds of the guys in the bar (mostly hockey players) have said a boisterous hello to Billy. Billy laughs with all of them. He has the build of an athlete, the look of a skier and a truly genuine smile. But Billy’s story really starts with his dad, Rad Jack.

Rad Jack

Jack Marcial was known as 'Mad Man Marcial' in Colorado, where, Billy explains, “my dad learned how to downhill ski in his early 30's.” It wasn't long before he was revolutionizing telemark skiing, and is recognized by Sport's Illustrated Magazine as coining the 'Ski to die' technique. Billy’s parents moved to Whitefish in 1988, when he was two.

“My mom worked as a switchboard operator on the mountain, and dad was in construction,” says Billy. “I basically grew up on the mountain either at my mom’s work or skiing with my dad.”

A man skiing down a snowy mountain slope.

Photo: Billy's dad, the legendary "Rad Jack Marcial", stoked a lifestyle change in Whitefish that's going strong today.

His dad, notorious for skiing fast, passed a few months ago. Billy has shared his life motto “Live Rad” with the community that knew and loved Rad Jack, in banners, shirts, and stickers.

“We all learned how to live rad from my dad, he says. "Living rad means just going out to do whatever and being positive. He really gave us that message.”

How to Live Rad in Whitefish

To "live rad" has become a lifestyle in Whitefish, inspired by Rad Jack. In Whitefish, it’s easy to live rad. With Whitefish Mountain Resort to the north, and Glacier National Park close enough to see the dramatic peaks on a clear day, what isn’t great about this place?

Billy has a couple of go-to locations for each season. He says the best views from Whitefish Mountain Resort are from the top of Evan’s Heaven, where you can see Goulee’s on the left and East Rim on the right and beyond the mountain to the entire Flathead Valley, from Glacier National Park to Flathead Lake. In the summer, he’s usually on the Middle Fork of the Flathead River fishing or at one of his favorite spots in Glacier (see below!).

Finding the Way Back to Whitefish

Billy went to Whitefish High School and then left the valley for a few years. He reflects on these years with appreciation, but says that one day he realized he had to come back to Whitefish and committed to returning to his hometown.

“Something about this place keeps bringing me back," he says. "And as soon as I decided to return, I got a job and things just worked out.”

“Something about this place keeps bringing me back," Billy Marical says.

Photo: Billy and his girlfriend Amity enjoying the slopes at Whitefish.

Billy worked as a mental health professional for a decade before moving back into the ski industry when he recognized his skills were better suited to the ski hill. He coached the Whitefish Mountain Resort freestyle ski team and later worked with the fledgling Montana Ski Company in product testing. And now, he has launched an events management business based here in town as well.

What else does he love about Whitefish? That’s another beer for Billy, because he loves almost everything and it’s going to take a minute to list it all.

“We have four seasons here. We have Glacier National Park and the ski hill. We have the best people. And access to the outdoors anywhere. And even though we have tourists, you can still get out on your own.”

“People say, ‘Don’t talk about Whitefish too much, it will get discovered,’ and I get that—we want to keep it to ourselves. But how could you not talk about it? It’s an incredible place.”

Billy’s Gotta-Do’s in Whitefish

“My must-do list? Of course,” Billy says—he’s been asked this before, it seems. It's a long one that spans multiple seasons and locations around Whitefish, but here are Billy’s have-to-dos for the area:

Glacier National Park: Hike to Iceberg Lake and Ptarmigan Tunnel (it’s a long day hike, so you can stay the night near by—check out St. Mary Village).

Photo: Billy loves summers in Glacier National Park

Kalispell: Moose’s for pizza and beer.

Whitefish: Winter Carnival Weekend (first weekend in February) is the epitome of the town, with locals dressed up and drinking, Yetis and Viking ladies—don’t miss it!

Columbia Falls: The Columbia Falls Farmer’s Market on Thursday nights at the ‘Coop’ in downtown Columbia Falls, just down the canyon from the entrance to Glacier National Park.

Whitefish Mountain Resort: hit the slopes for a day, then have a tower of nachos at Hellroaring Saloon.

Billy's enthusiasm for Whitefish, the people, and the area is palpable. Clearly, he learned from the best how to "live rad".

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