Pursuit Announces Continued Growth with New Attraction in Iceland

DENVER (November 6, 2017) – Pursuit, a business unit of Viad Corp, announced today that it will expand its flight ride concept into Iceland’s capital city of Reykjavik.  Modeled after Pursuit’s highly-successful FlyOver Canada attraction, FlyOver Iceland will provide guests with an exhilarating virtual flight experience over Iceland’s most spectacular scenery and natural wonders.  The new attraction is expected to open in 2019.
David Barry, president of Pursuit, said, “The FlyOver concept creates an unforgettable experience for guests with breathtaking scenery and the feeling of flight. We are thrilled to expand that concept into a new iconic tourism destination.  Located in Reykjavik, Iceland this attraction will be our first expansion outside of North America and, with the region enjoying robust tourism growth, it’s the perfect location for a FlyOver attraction.”
Pursuit will operate FlyOver Iceland through the Icelandic entity Esja Attractions ehf. (“Esja”).  Esja has already secured an ideal location in Reykjavik and, through a majority equity investment by Viad, has secured the necessary equity funding required to construct the FlyOver attraction.
Barry continued, “With this acquisition, we achieve another strategic milestone for Pursuit that reinforces our long-term vision of becoming the world’s leading provider of experiential adventure travel. In doing so, we are excited to partner with Esja’s team of seasoned professionals. They bring deep experience in the rapidly-growing Icelandic tourism market.”
About Pursuit
Pursuit is a collection of inspiring, unforgettable experiences in Alaska, Montana, the Canadian Rockies and Vancouver, British Columbia. Pursuit’s world-class attractions, distinctive lodges and travel experiences help adventurous people from around the world discover and connect with iconic locations, including Banff, Jasper, Waterton Lakes, Glacier, Denali and Kenai Fjords national parks. From Alaska to Western Canada to Montana, our attractions, tours and lodging let people feel the joy that comes with moments of awe and inspiration. Pursuit is part of Viad Corp (NYSE: VVI). For more information about Pursuit’s collection of experiences, visit www.pursuitcollection.com.
About Viad
Viad (NYSE: VVI) generates revenue and shareholder value through its two business units: Pursuit and GES. Pursuit is a collection of iconic travel experiences in Alaska, Montana and Western Canada that showcase the best of Banff, Jasper, Waterton Lakes, Glacier, Denali and Kenai Fjords national parks. GES is a global, full-service live events company offering a comprehensive range of services to the world's leading brands and event organizers. Viad is an S&P SmallCap 600 company. For more information about Viad, visit the company's Web site at www.viad.com.  
About FlyOver Canada
FlyOver Canada is a flight simulation ride that takes guests on a breathtaking aerial tour over some of Canada’s spectacular landscapes using the latest in ride flight technology. Guests sit suspended 10 to 40 feet above the ground in specialized ride vehicles, with their legs dangling, as they move in concert with the film with complete six degrees of freedom. With the addition of special effects (scent, mist, wind), riders actually feel like they are flying! FlyOver Canada is part of Pursuit. For more information about FlyOver Canada, please visit www.flyovercanada.com.
For media inquiries, please contact:
Mark Hendrikse
Vice President, Marketing, Pursuit
Email: MHendrikse@pursuitcollection.com | Phone: 403.760.6941